Goodwin Launches Today / by Elise Joseph

I’m so excited to announce the launch of Goodwin - a capsule retail concept featuring women’s clothing, shoes, accessories and home items. All designs are produced exclusively for Goodwin in limited quantities and are only available online at shopgoodwin.com. The shop officially launches today!

As a creative brand consultant and art director, I continually find myself surrounded by many gifted friends, and created Goodwin (meaning "good friend") to provide a platform to promote and encourage the work of these artists. I chose these pieces for their versatility, craftsmanship, and their ability to effortlessly take you from day to night. The debut collection is an assortment of timeless looks that hint at the season with rich textures such as wool, baby alpaca, sturdy hemp canvas and brushed denim. Over one-third of the collection is made up of goods from designers based here in my hometown of Nashville. These are essentials for the wardrobe, home, and life—meant to be enjoyed all year long.

Shop the debut collection now www.shopgoodwin.com.