Step Inside With: Asha Goodman / by Elise Joseph

Asha Goodman is not only beautiful, but incredibly hard-working and talented as well. She's worked at Sacks & Co., an independent PR firm based in NYC, for a little over five years. She works with some great artists (including The Civil Wars) and moved to Nashville in early 2010 to open their office here. After growing up in a Yoga ashram outside of Charlottesville, Virginia and then spending almost four years in NYC, Nashville seems to have struck the perfect balance for her - both personally and professionally. Austin and I had such a fun time hanging out at her home, dining on a beautiful meal and red wine.

ASHA GOODMAN :: Sacks & Co. / Twitter

How would you describe your personal style?
I guess you could call my personal style comfortable and classic with a little of the unexpected. As far as design, I just want my home to be cozy and inviting. Fashion wise? Again, it’s all about classic pieces with a little bit of edge mixed in. I owe lots of my style-sense to my dear friend Chelsea Eager who just opened an online boutique - Thompson Fifteen (which is where I got the great sweater I am wearing). She keeps me looking like a hipper, more polished version of myself.

What are your most treasured pieces in your home or closet?
My most treasured pieces are the sentimental objects that surround me – like the map of Martha’s Vineyard above my bed. It’s a place I went often as a child during the summers. And it reminds me of what is most important in life - family and tradition. My brother often teases my ridiculous tendency toward family traditions and nostalgia.

What do you love most about living in Nashville?
It's been said before, but I'll say it again, Nashville is all about the amazing people that live here. I've found the most incredible friends and community here in just a year and a half. I don’t know what I'd do without my friends.

How do you foster creativity in your life?
I am surrounded by amazing musicians and artists every day; which, of course, is immensely inspiring. But for me, I feel most creative when I am in my kitchen coming up with a new recipe. Having friends over for dinner/wine and unwinding after a long day is what both relaxes me and inspires me. I was raised vegetarian, so the things that I cook are still very whole grain/veggie based. Lentils, quinoa and lots of veggies are staples of my diet.

What advice do you have for artists trying to get the word out on their business?
Love what you do. Surround yourselves with people that believe in you. And work really, really hard.

Photos by Austin Gros for Pennyweight.