Photo by Daniel James.

Elise Joseph is a Nashville-based art director, shop owner and creative consultant. She started the Pennyweight blog in 2009 as a means of documenting inspirations and sharing visual stories.

Beginning her career as a stylist and media director working for the denim experts at imogene + willie, Elise has collaborated with leading brands such as Madewell, Kinfolk Magazine, West Elm, Steven Alan and Nordstrom. She has created digital content for L'Oreal Paris, Ulta Beauty, Benjamin Moore, Fossil, Chambord Liqueur and more. She has also been featured in InStyle Magazine, The Sartorialist, Domino Magazine, Refinery29, Fashionista, Design*Sponge, and Southern Living, and has been invited to speak on various fashion panels around the country.

Her highly-followed online outlets pull together both established and emerging designers in fashion, interiors, art, photography and music. Her marketing, branding and social media expertise has helped launch and develop many fashion and lifestyle companies. In addition to her work online, Elise has hosted innovative pop-up events and recently launched Goodwin—a women's capsule retail concept with unique, exclusive designs, available through her online shop.

To say hello, inquire about collaborations or to discuss content creation services, please email

Clients + partnerships include: