Photo by Daniel James.

Elise Joseph is a Nashville-based shop owner, art director and creative consultant. She started the Pennyweight blog in 2009 as a means of documenting inspirations and sharing visual stories. In the fall of 2016 she launched Goodwin—a women's capsule retail concept with unique, exclusive designs that are available through her newly opened flagship store and online shop. 

Beginning her career as a stylist and media director working for the denim experts at imogene + willie, Elise has collaborated with leading brands such as Madewell, Kinfolk Magazine, West Elm, Steven Alan and Nordstrom. She has created digital content for L'Oreal Paris, Ulta Beauty, Benjamin Moore, Fossil, Chambord Liqueur and more. She has also been featured in InStyle Magazine, The SartorialistDomino Magazine, Refinery29, A Cup of JoFashionistaDesign*SpongeWhoWhatWear.com and Architectural Digest, and has been invited to speak on various fashion panels around the country.

Her highly-followed online outlets pull together both established and emerging designers in fashion, interiors, art, photography and music. Her marketing, branding and social media expertise has helped launch and develop many fashion and lifestyle companies.  Elise has hosted innovative pop-up events and founded Goodwin (meaning good friend) with the intent to support the growing range of fresh creative talent both in Nashville and beyond. Elise believes that the people, clothing and objects that we surround ourselves with are a direct reflection of our desires and values.

To say hello, inquire about collaborations, press or to discuss content creation services, please email elise@pennyweightblog.com.


CLIENTS + PARTNERSHIPS INCLUDE:

West Elm
Steven Alan
Cocoon by Sealy
Kinfolk
Shinola
Topshop
Delta Airlines
Warby Parker
Benjamin Moore
Nordstrom
Elizabeth Suzann
L’Oreal Paris
Gap
Madewell
Urban Outfitters
Chambord
Hackwith Design House
Lou & Grey
Ulta Beauty
OXO
Equipment
Han Starnes
Nisolo
Ceri Hoover
eBay
Tommy Hilfiger
Emil Erwin
Garmentory

Press Features:

Domino
Garden & Gun
The Sartorialist
A Cup of Jo
Double or Nothing
The Style Line
Design*Sponge
Fashionista
Who What Wear
Southern Living
Architectural Digest
The Tennessean
Style Blueprint
Nashville Scene
ALIVE Magazine
Clever